Rolls-Royce Tops Ferrari As Pop Music’s Hottest Brand

News, Rolls Royce | August 23rd, 2017 by 19
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Last year, a news report claimed that sales of white BMW X6 models actually increased because of the song Panda from Desiigner taking some people …

Last year, a news report claimed that sales of white BMW X6 models actually increased because of the song Panda from Desiigner taking some people by surprise. The guys over at Bloomberg seemingly took a break from watching stock market trends and set out to see which brand is mentioned the most in songs these days. Rolls-Royce turned out to be the top dog in this regard.

Once again, this may sound surprising to some but owning the ultimate in rolling luxury is appealing not only to the super rich but also to those who want to seem like they belong to the same club. Even though very few people these days really have enough capital to join the billionaire’s club – with maybe a few exceptions – they can still afford to rent out a Rolls-Royce for a video shoot. Furthermore, claiming that you own one is free of charge and you can do it in every single song you release. 

New Rolls Royce Phantom Extended Wheelbase 14 830x622

According to Bloomberg, they analyzed the lyrics of each song that made it into the top 20 spots of the Billboard Hot 100 from May 2014 to May 2017, counting the brands or products mentioned. In the end, Rolls-Royce came out on top with 11 mentions while Ferrari came in second with 9, followed by Hennessy (the drink, not the tuner) with 7 mentions tied with Porsche. Then there’s Chevrolet and Lamborghini tied at six mentions followed by Bentley, Cadillac, Jordans, Mercedes-Benz, Rolex and Xanax, each with five mentions.

Their findings also pointed out just how much marketing finds its way into popular songs these days. Throughout 280 songs analyzed they found 212 brands being mentioned, from cars to fashion items as well as luxurious jewelry, watches and even drugs.

19 responses to “Rolls-Royce Tops Ferrari As Pop Music’s Hottest Brand”

  1. Dailybimmer says:

    I got some new lyric fragments for Bm. Well, the vocals are not completed. I could need some co-song writers and some presidential press advisors.

    All I ever wanted
    All I ever needed is
    M5 here in my arms
    Words are very unnecessary
    They can only do harm…..

  2. Earlando Johnson says:

    Racist post goes from talking about Rolls and Pop to discussing how many rappers can’t actually afford one. Smh.

  3. Icebreakerr says:

    when rappers talk about merc they only mean a maybach and a g-wagon. they dont care for the other models. and benz is an easy word play word to use if you say friends in the previous sentence you can finish it with benz. easy bar easy line and has been used many times by rappers

  4. Icebreakerr says:

    for Bmw its usually about alpina cars, M cars 7er 6er X6 or drop top bmw’s (in future they will rap about the 8 series as it was mentioned a lot in rap in the 90s Eazy E Jay Z etc.) rappers either say BM or bimmer or will just state the model of the BMW. There are many rap songs just dedicated to a BMW vehicle and are a popular choice for music videos in all types of music.

  5. Icebreakerr says:

    for porsche its the 911 and panamera only.

  6. Icebreakerr says:

    theres a song called Future Ft Gucci Mane – RR Truck. its basically about them waiting for the release of that car so they can buy it. they dont want the bentley bentayga as other rappers have that car.

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