Jaguar’s bold rebrand aims to rival Porsche and Bentley but risks alienating its heritage. Discover what BMW can learn from Jaguar’s approach and how iconic automotive brands can evolve without losing their core identity
Jaguar is signaling its rebirth as an ultra-luxury electric brand to rival Rolls-Royce with an outlandish Type 00 coupe concept.
Jaguar has announced that it's going to make the switch to pure electric vehicles by 2025. Might it cause other brands to follow?
The Vision Gran Turismo SV takes the shape of an electric race car benefitting from the Formula E expertise gained by the Jaguar Racing team
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Today we're taking at a BMW X3 M going up against the Jaguar F-Pace SVR in a drag race. Which one is the fastest SUV?
Jaguar Land Rover's shortlist of executives to succeed CEO Ralf Speth includes ex-BMW Klaus Froehlich and former Audi CEO Bram Schot.
The head designer of Jaguar just took a shot at BMW, and every other luxury brand, for making overly large grilles for the Chinese market.
Tata Group, the owner of Jaguar Land Rover, has allegedly approached carmakers, including Geely and BMW, as it seeks partnerships for British marque
Both BMW and Jaguar are reported to be expanding their partnership to include platform sharing for some future Jag crossovers.
The new engine deal between both BMW and Jaguar is great news because it brings two of the best automotive brands together.
According to Autocar UK, the partnership between Jaguar Land Rover and BMW will extend to include internal combustion engines as well....
