I’m not a poser, I just fake a lot

It’s high time we take a light-hearted look at the world of posers, who hope to impress but usually end up disappointing on so many levels. How many of you have been walking or driving…

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Editorial: The BMW i8 – Sustainable Magic

What can you say about a car that is quick as an M3 and returns 75 MPG. It’s a killer idea, almost crazy, and yet we’ll see production BMW i8s in the very near future….

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Current State of the BMW Group 2011

Let’s take a look at the BMW Group’s report card for the first 6 months of 2011 and see how they fared so far. The results might surprise you. With concerns ranging from the sizeable…

BMW i3 – Will Going Green Finally Deliver Greenbacks?

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Editorial: The i Brand – Is This the Future of BMW?

Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it’s new i3. While it has already teased journalists and BMW fanatics with glimpses-of and rides-in the i8, it’s the i3 that will…

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BMWBLOG Styling Analysis: 2012 BMW 1 Series

“Beauty is in the eye of the beholder,” so the saying goes. And while opinions varied wildly on the web upon seeing the first official photos of BMW’s new 1 series, a general consensus surfaced…

Editorial: Carbon Future

Exploring the focus towards carbon in all of its applications within BMW and on the global stage. Carbon. The 6th most abundant element in our galaxy. More and more we hear about its uses and…