Editorial: MINI, the Pearl in the Shell That Was Rover
A little over ten years ago BMW pulled the plug on the ‘English Patient’ known as Rover. The decision to purchase Rover did not serve either BMW or Rover well in the six years of…
Editorial
A Tribute to Jack Pitney, as Remembered by BMW M Brand Manager, Martin Birkmann
Words and Photos: Shawn Molnar A car company is a living organism – it is made of people. Thus it shares their personalities, their passions, their enthusiasm and their character. Every once in a while,…
Editorial: Where’s my Diesel?
Diesels. They’re a big part of BMW’s future with cars like the Vision EfficientDynamics Concept and just as big throughout their past. However, American consumers are none-the-wiser about the incredible potential that lie within these torquey,…
Column: Mobility of the future and will it actually work
You gotta love those tree-huggers. They are seriously convinced that riding a bicycle or eating tofu will save a few icebergs or some tasmanian animals from extinction. As a matter of fact, couple days ago,…
Editorial: BMW’s Ultimate Gamble
Editorial: The Name Game
Today’s news revolved around the official confirmation of an upcoming M model based upon the 1 Series Coupe being launched in the second quarter of 2011. The official statement came from the BMW M boss…
Editorial: What is a BMW Supercar?
It may seem like a silly question – especially to enthusiasts – but there has only been one true BMW supercar in the entire history of the company. Yes, they’ve produced sports cars and GT…
Editorial: Will the Real Mille Miglia Please Stand Up?
Today we brought news that the soon-to-be-see Z4 sDrive35is will soon debut a special edition called the Z4 sDrive35is: Limited Edition Mille Miglia. The car certainly will not disappoint either – with 340HP, Dual-clutch transmission, custom…
Column: Book Review – “Crash Course”, by Paul Ingrassia
The ink is hardly dry on the pages of this 2010 book and yet the story is as old as time; hubris followed by a fall. While focusing on GM and Chrysler, this book does…
Editorial: Is BMW becoming General Motors?
Alex Roy, of Gumball 144 and The Driver Fame and JF Musial of Fast Lane Daily and The Smoking Tire have a hypothesis to make about our favorite Bavarians: That BMW has become or is…
Editorial: A Brief History of Front Wheel Drive
Start. In the beginning was the Cugnot artillery tractor. More than one version of the three-wheeled front-wheel-drive (FWD) steamer came off the drawing boards in the second half of the eighteenth century. The apocryphal story…
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