Lifestyle
BMW and SipaBoards have teamed up on a connected, electric stand-up paddleboard that borrows cues from BMW’s Neue Klasse design work and adds some genuinely useful tech for the water. At the heart of the…
Horatiu Boeriu / October 8, 2025
iX
BMW has poured over €10 billion into Neue Klasse to develop a broad range of electric vehicles. But investing in the future isn’t just about spending vast sums on products. It’s also about investing in…
Adrian Padeanu / October 8, 2025
News
BMW is expanding customization and comfort options across key models for summer 2025, offering more comprehensive standard features and enhanced personalization choices for the 7 Series, X3, and iX. BMW 7 Series Gains Standard Laminated…
Horatiu Boeriu / May 29, 2025
7 Series
I’ve flown United plenty of times, but I’ll admit—I always thought the stories about their private tarmac transfers were a bit of a myth. You hear about United Airlines Global Services members getting whisked away…
Horatiu Boeriu / May 15, 2025
iX
The BMW iX is Literally as Quiet as a Rolls-Royce, and Some Others
by Steven Paul / Date: March 30, 2025
iX
2024 was a good year for the BMW Group’s EV portfolio. The automotive conglomerate sold 426,536 BMWs, MINIs, and Rolls-Royces without a combustion engine, an increase of 13.5% over the previous year. Purely electric vehicles…
Adrian Padeanu / March 18, 2025
iX
BMW’s M badge has always carried weight, a promise of performance, precision, and driving dynamics. But when it lands on an electric SUV, that promise comes with some skepticism. The 2026 BMW iX M70 steps…
Horatiu Boeriu / March 4, 2025
i4
BMW continues to establish itself one of the main players in the electric vehicle market, despite some recent market headwinds, with the BMW iX ranking highest in J.D. Power’s 2025 U.S. Electric Vehicle Experience (EVX)…
Horatiu Boeriu / February 27, 2025
iX
The BMW iX has received a fairly significant facelift, and at the top of the lineup sits the first-ever BMW iX M70 xDrive, replacing the previous iX M60. While our full driving impressions remain under…
Horatiu Boeriu / February 23, 2025
iX
The iX M60 had to die so that the iX M70 could live. The name change reflects the upgrades the M Performance version of BMW’s largest electric SUV has undergone. Beyond the hardware tweaks you’re…
Adrian Padeanu / February 13, 2025
iX
The 2026 BMW iX gets a big jump forward compared to last year’s model. That includes the addition of the iX xDrive45, which takes the place of the entry-level iX xDrive40 globally and is a…
Steven Paul / February 5, 2025