Thomas Keller, the American chef, restaurateur, and cookbook writer, is a long time BMW fan and owner of four bimmers. The latest addition to his collection is one of the first BMW i8 models to…
Supply and Demand. It’s what makes the capitalist economy go round and round. It’s no secret that the first year’s run of BMW i8s are sold out. But here’s the kicker, if you are willing…
According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…
BMW has sold out of its i8 hybrid sportscar just two weeks after deliveries started in the UK. The first year production has quickly found customers and future buyers now have to wait 10 months…
In celebration of the US arrival of the BMW i8, the world’s most innovative sports car, a one-of-a-kind 2014 BMW i8 Concours d’Elegance Edition will be auctioned during the weekend of the 2014 Pebble Beach…
U.S. BMW dealerships have begun reaching out to their i8 customers with an update on their orders. According to the bulletin, there is a shortage of the Carum Spice Grey Full Leather due to an…
We bring you one of the most amazing photoshoots of the new BMW i8. These latest photos show the BMW i8 painted in the Protonic Blue color. BMW i8 can be specified in a choice…
The first purpose-built, plug-in hybrid sports car from BMW will go on sale this weekend, powered by engines exclusively produced at BMW’s Hams Hall engine manufacturing facility, near Birmingham. The BMW i8 is a brand-new…
Times are changing and with them come new ways of advertising. Leading from the front is Google Glass, the latest invention from the search mammoth which puts a virtual world in front of our eyes…
BMW launches their own Wikipedia version featuring the new BMW i8. The German only microsite aims to inform the reader all he or she would like to know about the i8, from configuration and options,…
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