BMW i8

New Video: BMW i8

BMW releases a new video of the 2014 BMW i8. The new video feature was partly filmed in Abu Dhabi where the first spy photos of the i8 emerged in late 2010. Back in November,…

BMW i USA Website Now Live!

BMW i USA Website Now Live!

BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…

AutoExpress: Ian Robertson talks i3, Z2, hydrogen, MINI

Spy Videos: BMW i8

Spy Videos: BMW i8

After first spy photos of the 2014 BMW i8, here comes the first footage of the same car spotted during winter testing in Sweden. Judging by the sound engine, the BMW i8 prototype seem to…

Video: BMW i Series Press Conference

Video: BMW i Series Press Conference

Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…

Behind the design of the new BMW sub-brand

Behind the design of the new BMW sub-brand

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…

New BMW sub-brand: BMW i

New BMW sub-brand: BMW i

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…