BMW i8

BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…

At the recent Geneva Motor Show, AutoExpress UK interviewed Ian Roberton, BMW board member and sales and marketing director. Among many topics, Robertson shared more details on the upcoming BMW i sub-brand and its first…

After first spy photos of the 2014 BMW i8, here comes the first footage of the same car spotted during winter testing in Sweden. Judging by the sound engine, the BMW i8 prototype seem to…

In an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year beginning…

Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…

Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the…