BMW i8

BMW i8 Concept – Emotional, Dynamic and Efficient

BMW i8 Concept – Emotional, Dynamic and Efficient

New BMW i8 – 349 hp, 78 mpg Emotional, Dynamic and Efficient. Words commonly used to describe BMW vehicles for decades. Now, they’re being used to describe a new direction for BMW vehicles: hybrids and…

Editorial: Carbon Future

Exploring the focus towards carbon in all of its applications within BMW and on the global stage. Carbon. The 6th most abundant element in our galaxy. More and more we hear about its uses and…

New Video: BMW i8

BMW releases a new video of the 2014 BMW i8. The new video feature was partly filmed in Abu Dhabi where the first spy photos of the i8 emerged in late 2010. Back in November,…

Benoit Jacob, BMW i head designer: “It always gets harder to drive”

BMW i USA Website Now Live!

BMW i USA Website Now Live!

BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…

Spy Videos: BMW i8

Spy Videos: BMW i8

After first spy photos of the 2014 BMW i8, here comes the first footage of the same car spotted during winter testing in Sweden. Judging by the sound engine, the BMW i8 prototype seem to…

Video: BMW i Series Press Conference

Video: BMW i Series Press Conference

Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…

Behind the design of the new BMW sub-brand

Behind the design of the new BMW sub-brand

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…