BMW i
New BMW i8 – 349 hp, 78 mpg Emotional, Dynamic and Efficient. Words commonly used to describe BMW vehicles for decades. Now, they’re being used to describe a new direction for BMW vehicles: hybrids and…
Manny Antunes / July 29, 2011
BMW i
Exploring the focus towards carbon in all of its applications within BMW and on the global stage. Carbon. The 6th most abundant element in our galaxy. More and more we hear about its uses and…
James Bachici / July 6, 2011
Concepts
Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner. High performance with fewer emissions is the name…
Horatiu Boeriu / June 30, 2011
BMW i
BMW releases a new video of the 2014 BMW i8. The new video feature was partly filmed in Abu Dhabi where the first spy photos of the i8 emerged in late 2010. Back in November,…
Horatiu Boeriu / May 27, 2011
BMW i
Benoit Jacob, BMW i head designer: “It always gets harder to drive”
by Horatiu Boeriu / Date: May 20, 2011
BMW i
BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…
Horatiu Boeriu / April 1, 2011
Concepts
After first spy photos of the 2014 BMW i8, here comes the first footage of the same car spotted during winter testing in Sweden. Judging by the sound engine, the BMW i8 prototype seem to…
Horatiu Boeriu / March 11, 2011
BMW i
In an interview for Automotive News, Ian Robertson, member of the BMW board responsible for sales and marketing, said BMW aims to sell at least 30,000 units of its i3 electric vehicle a year beginning…
Horatiu Boeriu / March 8, 2011
BMW i
Next week, BMWBLOG and our sister-magazine BimmerToday will be attending the 2011 Geneva Motor Show. Along with the extensive coverage and photography, we will be sitting down with key figures at BMW and talk about…
Horatiu Boeriu / February 25, 2011
BMW i
Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…
Horatiu Boeriu / February 23, 2011
BMW i
Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…
Horatiu Boeriu / February 22, 2011