The 7 Series has been pushed upmarket for its seventh generation, so much so that BMW can comfortably charge more than $200,000 for its tricked-out flagship. Of course, it’s not just a higher positioning of…
Last week was all about electric BMWs. Lisbon hosted me for the International Media Launch of the BMW i5 and i7 M70. All reviews are now online and you can read them here: i5 eDrive40,…
Lisbon is my third home, following Chicago and Munich. In case you weren’t aware, Portugal serves as the primary choice for most automakers to launch their new products. And smartly so. Portugal, with its stunning…
The stage is set at the International Media Launch of the BMW i5 and i7 M70, an event eagerly anticipated by automotive enthusiasts looking for the latest news on BMW electric cars. Amidst the multiple models…
BMW Films was a masterstroke of automotive marketing, as the short film series instantly made not only the brand cool but it also made customers lust after specific cars. The original BMW Films series “The…
The BMW Films have returned with a vengeance! “The Calm” picks up where the iconic action short films of the early 2000s left off, delivering heart-stopping automotive entertainment in just under eight minutes. This latest…
The i7 M70 represents a collection of superlatives since it’s currently the fastest and most powerful electric BMW money can buy. It’s also among the priciest models available with the famous roundel, so who is…
The most recent BMW Films production came out nearly four years ago when the petite Isetta was featured in “The Small Escape” and now a much bigger car is about to be the star of…
BMW’s oldest rivalry is evolving. As both BMW and Mercedes head into the electrified future, their approaches are drifting. For decades, whenever either BMW or Mercedes zigged, the other one would zig too. Now, one…
The i7 M70 is not only the first electric M Performance version of the 7 Series but also BMW’s first car to combine Liquid Copper with Sapphire Black. If you’re not a big fan of…
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