BMW Group Design Chief: “We’re going to clean things up”
At the 2018 Detroit Auto Show, BMW Group Head of Design Adrian Van Hooydonk has reiterated his commitment to clean up the design of BMW cars in favor of fewer lines. “We’re going to clean…
At the 2018 Detroit Auto Show, BMW Group Head of Design Adrian Van Hooydonk has reiterated his commitment to clean up the design of BMW cars in favor of fewer lines. “We’re going to clean…
The abrupt and unexpected departure of the talented and highly appreciated BMW Head of Design Karim Habib has left a void in the design team in Munich. Habib is highly esteemed in the design circles…
26 year old Münchner Oliver Sold is a passionate photographer and one of his subjects is the Bavarian brand with the blue and white roundel. Inspired by the 100 year anniversary of BMW, Sold devoted his bachelor…
At the International Media Launch in Lisbon, Portugal, we had the opportunity to sit down with the man responsible for the interior design of the new BMW 5 Series. Daniel Mayerle has been kind to…
Last month, we had the opportunity to interview Nader Faghihzadeh, the exterior designer responsible for the new 7 Series. Faghihzadeh is not on his first rodeo – the 39 year old Iranian-German was also responsible…
Swedish designer Erik Melldahl has teamed with BMW to introduce the 3D printable Maasaica concept vehicle. The highly futuristic vehicle is still decades away from even be considered acceptable on the road and it brings…
Light design is an important part of the BMW design. Over the years it changes, but always remains an unmistakable characteristic of BMW cars. The double round circles at the front of any BMW are…
The Automotive Brand Contest – a prestigious international design competition – saw the German Design Council acknowledge projects by the BMW Group with a total of 48 awards. BMW Group Design was named a winner…
Over the years, the styling of MINI cars has produced a host of design icons which have become synonymous with the brand as a whole and, in some cases, signature features of individual models. Collectively,…
The design process enjoys a high profile at the BMW Group. Ideas and visions for the future of mobility are proffered by the company as a whole before being turned into reality within a clearly…