BMW Design

The design process at the BMW Group

The design process at the BMW Group

The design process enjoys a high profile at the BMW Group. Ideas and visions for the future of mobility are proffered by the company as a whole before being turned into reality within a clearly…

Video: BMW Design - It Starts with a Sketch

Video: BMW Design – It Starts with a Sketch

DrivesTv.com brings us an exciting video of BMW design and its talented designers. At the Detroit Auto Show, Jim Perry of DrivesTV sat down with Adrian Van Hooydonk, BMW Chief Designer, Karim Habib, Head of…

BMW takes three category prizes in the Automotive Brand Contest 2011

Column: BMW changes need time to grow

Column: BMW changes need time to grow

This always happens. One iteration of a BMW ceases production and another takes its place. But the changes are almost always met with resistance; the replacement is hailed as “not as good”, “not as aggressive,”…