From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…
A few weeks ago, Steve Saxty – author of the acclaimed “BMW Behind The Scenes books” – kicked off a six-part series that studies the evolution of the BMW grille. It’s obviously a big topic…
BMW has been recently criticized for “bloating up” their cars and moving away from what once was the Ultimate Driving Machine, at least according to the pundits. And while that might be true – regarding…
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
We were recently given an opportunity to preview two books of a three book set (BMW: Behind The Scenes), “BMW by Design” and “BMW’s Hidden Gems”, written by Steve Saxty – the author of the…
If you’re longing for the good ol’ days of BMW design, Romania is the place to be this weekend. Specifically, in the city of Timişoara, where the automaker’s regional branch in collaboration with several local…
Mercedes has gone to great lengths to give electric cars such as the EQE and EQS a fresh look separate from the conventionally powered E-Class and S-Class, respectively. It’s the same story with their SUV…
We attended last week the international media launch of the new BMW i5 (M60 and eDrive40) and the i7 M70. To learn more about the design of the i5, we interviewed Christopher Weil, Head of…
Domagoj Dukec, Head of BMW Design, always offers interesting insight into BMW behind the scenes. With the new BMW i5 finally revealed, we sat down with him and gathered some knowledge about current BMW design…
BMW set an all-time sales record in 2021 when it delivered 2,213,795 cars. Last year, the German luxury brand didn’t manage to match the previous performance, but it still shipped 2,100,692 units (-5.1%). It’s an…
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