News
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
Hugo Becker / February 15, 2024
BMW M
BMW M design is known for its distinctive and dynamic features that emphasize the sporty and powerful character of the M models. One of the most recognizable elements of BMW M design is the use…
Horatiu Boeriu / January 7, 2024
Interesting
We were recently given an opportunity to preview two books of a three book set (BMW: Behind The Scenes), “BMW by Design” and “BMW’s Hidden Gems”, written by Steve Saxty – the author of the…
Hugo Becker / December 30, 2023
News
If you’re longing for the good ol’ days of BMW design, Romania is the place to be this weekend. Specifically, in the city of TimiÅŸoara, where the automaker’s regional branch in collaboration with several local…
Adrian Padeanu / October 13, 2023
News
BMW To Keep Unified Design Strategy Between ICE And EV Models
by Adrian Padeanu / Date: October 7, 2023
5 Series
We attended last week the international media launch of the new BMW i5 (M60 and eDrive40) and the i7 M70. To learn more about the design of the i5, we interviewed Christopher Weil, Head of…
Horatiu Boeriu / October 6, 2023
News
Domagoj Dukec, Head of BMW Design, always offers interesting insight into BMW behind the scenes. With the new BMW i5 finally revealed, we sat down with him and gathered some knowledge about current BMW design…
Steven Paul / May 28, 2023
News
BMW set an all-time sales record in 2021 when it delivered 2,213,795 cars. Last year, the German luxury brand didn’t manage to match the previous performance, but it still shipped 2,100,692 units (-5.1%). It’s an…
Adrian Padeanu / May 27, 2023
News
With the i Vision Dee concept unveiled at CES 2023 in Las Vegas, BMW is signaling a major transformation for the 3 Series. A fully electric model based on the Neue Klasse platform with a…
Adrian Padeanu / January 5, 2023
Car Tips
Up until recently, BMW has been generally considered as one of the few auto manufacturers with consistently good designs. Detractors will claim this is due to very small, incremental changes through the years. I disagree;…
Steven Paul / August 30, 2022
News
A recent patent reveals a new approach to the storage space inside a BMW. According to CarBuzz, the patent was filed for an interior storage space with a cover which can go from transparent to…
Horatiu Boeriu / July 10, 2022