Is BMW Taking Too Much Of A Design Risk With The 3 Series?
The next-generation 3 Series has already debuted as the i3, and when the sports sedan arrives with combustion engines, it will carry much of the EV's daring Neue Klasse design.
BMW Designer Behind the F87 M2 and More, Leaves BMW After 14 Years to Lead GM Advanced Design Studio
One of BMW's most versatile designers — the man behind the F87 M2, the 6 Series Gran Turismo, the BMW X6, and more — is heading to General Motors' Advanced Design Studio in Pasadena.
BMW’s Fresh Design Brings ‘Distinct Character’ To Every Car
The new design language will spread rapidly across the lineup, but BMW pledges to avoid the Matryoshka doll approach.
BMW’s New Design Language Is Its Biggest Reset in 20 Years — Here’s What It Actually Means
From the kidney grille to the cabin, BMW has reset its entire design language with the Neue Klasse. Here's what changed, what it borrows from the 1960s, and whether it actually works.
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This Is the Most Beautiful BMW Ever Made (And It’s Not Even Close)
The BMW Z8 (E52) is BMW’s most beautiful design—clean proportions, 507-inspired elegance, and a halo-car vibe BMW can’t justify today.
Before the Big Grilles, BMW Had the “Bangle Butt” — And It Changed BMW Design
Love it or hate it, the E65 7 Series “Bangle Butt” defined an era. We explain the design, the nickname, and the real intent behind the trunk.
Inside BMW’s Design Shift: What Adrian van Hooydonk Revealed in California
BMW explains how its design team is adapting to new tools, digital interfaces, and customer expectations as it enters the Neue Klasse era.
The Coolest BMW Taillight Designs Ever — From Neon to OLED and Laser Tech
BMW’s most iconic taillights, from Z8’s neon to M4 CSL’s lasers, show how lighting became a design signature.
The Best BMW Headlight Designs Ever — From Halos to Laser Beams
How BMW turned headlight design into an art form over decades of innovation
BMW: Design Is The No. 1 Reason People Pick One Car Over Another
BMW’s Jochen Goller says design remains the top reason people buy cars, supported by quality, technology, and new minimalist styling seen in models like the iX3.
BMW Outlaw Is A Fan’s Vision Of An Entry-Level Car
BMWBLOG reader shares his idea of an affordable sedan by keeping production costs down to a minimum while preserving the BMW design DNA.
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