BMW Design

It’s hard to imagine the world without the iconic BMW 3 Series. While it isn’t quite the model’s genesis, without the success of the E30 3 Series from the 1980s, the nameplate wouldn’t be where…

BMW’s design has stood out over the years, thanks to a series of iconic elements which stood the test of time. From the kidney grille and double headlamps to the shark nose and the Hofmeister…

In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse…

Hop into almost any BMW from the mid-2010s and earlier at night, and you’ll be greeted by orange-lit gauges looking back at you. The orange glow dates back to some of the earliest and most…

From October 1, the BMW Group is revamping its design team. However, don’t expect a new visual identity to be implemented overnight. These things take a long time to bring to market. An automaker typically…

A few weeks ago, Steve Saxty – author of the acclaimed “BMW Behind The Scenes books” – kicked off a six-part series that studies the evolution of the BMW grille. It’s obviously a big topic…

BMW has been recently criticized for “bloating up” their cars and moving away from what once was the Ultimate Driving Machine, at least according to the pundits. And while that might be true – regarding…

In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…

BMW M design is known for its distinctive and dynamic features that emphasize the sporty and powerful character of the M models. One of the most recognizable elements of BMW M design is the use…

We were recently given an opportunity to preview two books of a three book set (BMW: Behind The Scenes), “BMW by Design” and “BMW’s Hidden Gems”, written by Steve Saxty – the author of the…