BMW Crushes Audi in U.S. Q1 2026 Sales as EV Strategy Falters
BMW pulls away as Audi’s EV slump and SUV gap widen the U.S. sales divide.
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Audi A8 Orders Close In Germany As BMW 7 Series Rival Nears Its End
Audi has stopped taking orders for the A8 in Germany, marking the beginning of the end for Inoglstadt's flagship.
Audi’s New AUDI Brand For China Reveals BMW iX Rival
Written in capital letters, the China-only AUDI drops the iconic Four Rings and prepares to launch its second model.
BMW, Beware: Audi Confirms Cheaper Electric Car For 2026
Audi will expand its electric car offerings next year with a cheaper model positioned below the Q4 E-Tron to fight BMW's entry-level EVs.
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The Audi Concept C Previews A BMW i4 Coupe Rival
Audi stuns with the new Concept C, a two-seater electric coupe that also doubles as a roadster thanks to an electrically retractable hardtop.
BMW vs Audi 2025 Sales: BMW Doubles Audi in U.S. Market
BMW leads 2025 U.S. luxury car sales with 178K units, more than double Audi’s 81K. See which models are winning—and where Audi is falling behind.
The AUDI E5 Sportback Battles BMW EVs In China
Audi is launching the namesake, all-caps AUDI brand in China with the E5 Sportback, which does without the iconic Four Rings logo.
Audi’s Q9 Targets BMW X7 With Bold New Flagship SUV
Audi readies its biggest SUV yet—the Q9—to take on the BMW X7 and GLS with bold design, luxury tech, and V8 hybrid power.
The New Audi Q5 Is Here To Fight The 2025 BMW X3
The 2025 BMW X3 will do battle with the all-new Audi Q3, a luxury crossover that appears to be moving upmarket while keeping V6 power.
Former BMW Board Member Markus Duesmann Exits as Audi CEO
Audi appoints new CEO Gernot Doellner to replace Markus Duesmann. Doellner brings extensive experience from Porsche to help Audi compete with BMW and Mercedes-Benz.
BMW’s Wind Tunnel Was a Big Part of Audi Buying the Sauber F1 Team
Audi just announced its partnership with Sauber F1 and the wind tunnel that BMW helped build was a big part of why.
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