Anniversary

The MINI brand today, is a lot different that it was back when it was launched, in the 1950s and 1960s. Back then, Mini was a budget brand and one of the cheapest cars to…

The Mini story has started 60 years ago to this day. It was 26 August 1959 when the Mini was unveiled and what followed after that is now legend. To put things even better into…

2019 is a very special year for MINI. The BMW-owned brand celebrated its 60th anniversary this year and today, marked yet another important milestone in its history. The ten millionth car made by the British…

The BMW Startup Garage was set up four years ago, as part of the company’s Research, New Technologies and Innovations Unit. It has been tracking down the most innovative startups in the business for years…

The year 2016 is still quite fresh in my memory. That’s when BMW’s marketing team went on full-attack mode, as the company celebrated its centenary. The year was marked by several premieres as well as…

It looks like making cars is no longer enough for a variety of car makers. BMW has been selling branded merchandise since the 70s, MINI following suit once it was bought by the Bavarian company….

For some, the DTM championship couldn’t possibly take place without BMW, Mercedes-Benz and Audi on the starting line. Well, along the years, manufacturers have gone in and out of the competition, for various reasons. BMW,…

It may seem like BMW’s ConnectedDrive system has just been launched but it has actually been around for 20 years today, prompting the Germans to celebrate the occasion. The precursor to today’s ConnectedDrive system was…

MINI is celebrating a key milestone with the 25th anniversary of the MINI Convertible which went on sale for the first time in 1993. The iconic vehicle is similarly celebrating another ground-breaking landmark as the…

The BMW M1 is celebrating its 40th anniversary this year, an important milestone for BMW’s sole supercar so far. Even though it was built four decades ago, the M1 is still adored around the world…