Anniversary

Some brands are so loved and respected that they make it seem like we’ve had them around for ages. And yet, that’s not the case most of the time. Amazon wasn’t even a thing no…

Time flies and it’s quite amazing how the years pile on without realizing it. It’s already been a decade since BMW i was founded and first introduced to the world and a lot has changed…

The MINI brand today, is a lot different that it was back when it was launched, in the 1950s and 1960s. Back then, Mini was a budget brand and one of the cheapest cars to…

The Mini story has started 60 years ago to this day. It was 26 August 1959 when the Mini was unveiled and what followed after that is now legend. To put things even better into…

The BMW Startup Garage was set up four years ago, as part of the company’s Research, New Technologies and Innovations Unit. It has been tracking down the most innovative startups in the business for years…

Few people in the history of BMW had such a big impact as Jochen Neerpasch did. He was the brilliant mind behind creating the BMW Motorsport division, along with its first product, the BMW 3.0…

The year 2016 is still quite fresh in my memory. That’s when BMW’s marketing team went on full-attack mode, as the company celebrated its centenary. The year was marked by several premieres as well as…

It looks like making cars is no longer enough for a variety of car makers. BMW has been selling branded merchandise since the 70s, MINI following suit once it was bought by the Bavarian company….

For some, the DTM championship couldn’t possibly take place without BMW, Mercedes-Benz and Audi on the starting line. Well, along the years, manufacturers have gone in and out of the competition, for various reasons. BMW,…

It may seem like BMW’s ConnectedDrive system has just been launched but it has actually been around for 20 years today, prompting the Germans to celebrate the occasion. The precursor to today’s ConnectedDrive system was…