ALPINA CEO Outlines Future Under BMW: Big Cars, Luxury, and Heritage Support
ALPINA will focus on luxury while supporting classic models
ALPINA will focus on luxury while supporting classic models
CEO Andreas Bovensiepen explains how ALPINA is helping the BMW Group develop cars through engineering services.
ALPINA has been a BMW Group brand since 2022, but the new strategy won't come into effect until the start of 2026.
Over 2,000 people attended likely the biggest ALPINA meet ever.
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