Last year,, BMW of North America signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well …

The 2019 Daytona 24 Hours was one of BMW Motorsport’s most memorable races. Not only the team clinched the No.1 spot in the GTLM class, …

There are some people in this world that we should all find inspiring. Those are people that have achieved borderline impossible things and yet they …

After an exceptionally managed race, BMW’s No.25 M8 GTE finished first at Daytona 24 Hours. We were on site to experience the first win for …

BMW of North America first came to the Rolex 24 At Daytona in 1975 with two BMW 3.0 CSL racing cars that were the foundation …

Alex Zanardi is currently a BMW Ambassador among other things and the collaboration between the Italian legend and the German brand kicked off a long …

BMW Motorsport and BMW Team RLL is heading back to Daytona this week for the iconic 24 Hours race. The endurance classic traditionally opens the IMSA …

In two weeks, racing legend Alex Zanardi will go behind the wheel of the BMW M8 GTE for an extraordinary race at the 24 Hours …

Alex Zanardi, the legendary BMW Ambassador, paralympic gold-medalist and one-man army, will be racing behind the wheel of a BMW M8 GTE in the upcoming …

Ahead of the 50th IMSA Anniversary season, IMSA President Scott Atherton and motorsports legend Alex Zanardi took part on Monday in a two-day tour of New …