Host: I guess we could start by addressing the evolutionary process in design. You’re constantly involved in design. Where is your starting point? Olga Polizzi: It’s always quite difficult when you’re starting a new hotel….
Adrian van Hooydonk about light in car design. “Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we…
Since December 2010, Anders Warming has held the post of Head of MINI Design. His career path has been the realisation of a childhood dream: Warming never wanted to do anything else but design cars….
Since February 2009, Adrian van Hooydonk has been in charge of all the design teams in the BMW Group. This means he is responsible for the design of a large number of cars, motorcycles and…
DrivesTv.com brings us an exciting video of BMW design and its talented designers. At the Detroit Auto Show, Jim Perry of DrivesTV sat down with Adrian Van Hooydonk, BMW Chief Designer, Karim Habib, Head of…
At the recent Detroit Auto Show, BMWBLOG’s Managing Editor Shawn Molnar sat down for an interview with Adrian Van Hooydonk, Director of design at BMW Group. Van Hooydonk is a well known designer, not only…
BMW Director of Design, Adrian Van Hooydonk, attended the 2012 Detroit Auto Show and went on camera to explain the design of the new BMW 3 Series. BMWBLOG also sat down with Van Hooydonk for…
BMW uploads a new video to Youtube. The latest footage showcases BMW chief designer, Adrian Van Hooydonk, who talks not only about the new generation 1 Series, but also about the design process at BMW….
When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…
BMW’s design boss spends some time with Autoblog to briefly explain the design idea behind the BMW 328 Hommage. The 328 Hommage, a tribute paid to one of the most successful cars of the 1930s,…
