BMW Design Boss on the Future of Touchscreens and Voice Control in Cars
Unlock the future of car tech! BMW's Design Chief reveals what's next for voice commands in this exclusive interview
adrian van hooydonk
BMW Promises Future Cars Will Have Cleaner Designs
BMW Group Head of Design Adrian van Hooydonk told Top Gear cleaner designs are being worked on, along with proportionately sized grilles.
BMW Touring Coupe Concept Talk with Adrian Van Hooydonk
Adrian Van Hooydonk talks about the details behind the new BMW Touring Coupe Concept and what it took to get it done
Design Chief: “In China, BMW is seen as a luxury object, in America as a sportscar”
We gained new insights into BMW Designworks' inner workings through a recent Adrian van Hooydonk, BMW Design Chief
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BMW Design Chief: Pickup Trucks Not an Obvious Fit for BMW
We asked BMW chief designer whether a pickup truck would be interesting to design for the BMW brand and whether it makes sense for BMW
Adrian Van Hooydonk Talks About the Future of BMW Design
We talked to Adrian Van Hooydonk about BMW i Vision Dee, the future of physical buttons, coachbuilt projects and much more.
BMW Assures ALPINA Fans There Won’t Be Any Radical Changes
BMW design chief Adrian van Hooydonk said the company will be careful and thoughtful with how it will shape the future of ALPINA.
BMW Is Aware Cars Keep Getting Bigger, Says There Will Come A Day When Size Will Decrease
BMW says the company is trying to keep a car's size under control, but it's difficult because of safety regulations and bulky batteries.
BMW Design Boss Doesn’t Like Flat Surfaces, Promises More Variety Among Models
We sat down with Adrian van Hooydonk at Villa d'Este to pick his brain about what the future has in tow for BMW designs.
BMW Explains Why People Are Buying SUVs Over Two-Seaters
BMW design boss Adrian van Hooydonk thinks the two-seater segment is shrinking because people want a do-it-all car, which an SUV delivers.
Interview with Adrian Van Hooydonk: “We want our products to have a strong character”
On the shores of Lake Como, we sat down for an exclusive interview with Adrian Van Hooydonk, the BMW Group Vice President of Design
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