Today, the BMW Rahal Letterman Racing Team began the 2010 American Le Mans season with a new livery on both BMW M3 racing cars, helping to tell BMW’s worldwide Story of Joy. The 2010 BMW…
February 22nd and 23rd mark the official start of winter testing for the 2010 season of the American Le Mans Series. The ALMS is the U.S. equivalent of the Le Mans endurance races that originated…
The horsepower war took a bit of a hiatus for a few months after Audi’s B7 platform RS4 went out of production and the debut of the Mercedes Benz C63 AMG – both in 2008…
Fast Company magazine, the American address to look at when searching for trends in the business of innovation, has ranked BMW Group DesignworksUSA as the world’s “#1 Most Innovative Company in Design,” and among the…
Freshly starched shirt collars and cuffs reflect in the taught lines of BMW’s 7 series flagship sedan. As if not luxurious and exclusive enough, the Individual series takes your driving experience to a whole new…
Last week, courtesy of BMW North America, yours truly had a chance to spend some much needed time with the all new 2011 BMW 5 Series. The new sporty sedan made its debut last month…
We were afforded the opportunity to speak with Franz Jung at the Canadian International Auto Show 2010. As the President and C.E.O., Franz is responsible for BMW Canada and its future direction. After spending time…
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
The entry level BMW 5 Series Gran Turismo model for the American market, 535i GT, was one of the few stars for BMW at the Chicago Auto Show. As we mentioned several times before, the…
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