Ahead of its New York Auto Show debut, Mercedes-Benz reveals their latest model: A-Class Concept. The new redesigned A-Class aims to go head-to-head with the new BMW 1 Series and the young Audi A3 Concept. The new A-Class features a far more sportier design with a higher seating position that aims to attract the young demographic.

The new Concept A-Class will go on display at the Shanghai and New York auto shows later this month and is a significant departure from the current, rather boxy A-Class model. Instead of a traditional grille, the fascia of the Concept A-Class features plenty of metallic silver hexagons on black stems, an unique design that continues to be seen on the wheels and LED headlamps. The headlights and daytime running-lights remind us of the CLS models.

Among other unique features that will probably not going to make it into production are the LED-lit turn signals integrated into the sliver of a mount for the side-view mirrors. From the side, the Concept A-Class showcases an elegant profile with a coupe-like design.

While the new BMW 1 Series remains a rear-wheel drive vehicle, both the current, second-gen A-class and its predecessor are front-wheel drive, and the next A will be no different. The concept is powered by an all-new 2.0-liter four-cylinder engine, turbocharged and direct-injected, producing 210 hp.

As a highlight, the Concept A-Class also includes some of the advanced systems found in other vehicles, like radar-based collision warning and adaptive brake assist. Later this year, the new  F20 1 Series Hatchback will also launch with some new options generally not available in entry-level BMWs: lane departure warning, parking cameras, parking assist and new infotainment options.

There is no word on whether the Concept A-Class has been approved for production, but we expect Mercedes to push forward these type of vehicles to gain more market share in the important small compact premium market.