Does BMW have an exclusivity problem?
For a premium brand exclusivity is valuable and essential to brand equity. Does BMW have this problem?
Latest BMW News
Ford GT again one of the stars at the 2016 Detroit Auto Show
In 2015, Ford shocked the world. Many people knew that Ford was making a new GT to race at Le...
BMW M3 and BMW M4 Competition Package delivers 450 horsepower
The new Competition Package sharpens the sporting character of the BMW M3 and BMW M4 by delivering 450 horsepower –...
Vibrations – Chapter One of a History of BMW
The first mention of BMW is in 1917, as the company that succeeded Rapp Motorenwerke, so how is it that BMW celebrates its 100 year anniversary in 2016?
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VIDEO: The Smoking Tire drives Dinan S3 BMW M235i
BMW recently revealed its new M2 to the world at the 2016 NAIAS, but before we actually get the M2,...
BMW M2 could be the best performance deal on the market
Now that the pricing for the BMW M2 has been revealed, we take a look at why it's the best deal in BMW's lineup.
Top 5 New BMW Motorcycles
Recently, I wrote a story titled “The 7 Best BMW Motorcycles.” Of the 7 bikes I chose, all but one...
Austin Yellow BMW F82 M4 By European Auto Source
An Austin Yellow BMW F82 M4 featuring Vorsteiner aero and wheels, showcased in a nice photoshoot detailing a build from European Auto Source
Concepts x Nike Free Trainer 1.0 – The Perfect Gift For MINI Drivers
Meet the Concepts x Nike Free Trainer 1.0 - a collaboration between Boston-based Concepts and Nike.
The BMW M3 (F80) Sedan and the M4 Coupe (F83). Everything about the fifth Generation
This film is the fifth part of a five part series about the most successful model of BMW M – the M3 featuring the BMW M3 and BMW M4
Rolls-Royce Motor Cars says 2015 sales were the second-highest ever recorded in its 112-year history
Rolls-Royce Motor Cars announced that its 2015 sales were the second-highest ever recorded in its 112-year history
