Latest BMW News

Fully loaded MINI Cooper S vs base model BMW 228i

We recently spoke about MINI sharing platforms with BMW and how the British marquee is a lot more important to BMW than many may think. It’s true that MINI is incredibly important to BMW and that MINI’s…

2019 BMW 1 Series decisive changes: Competing with the Audi A1

BMW made the biggest impact at the CES

BMW made the biggest impact at the CES

It’s been quite surprising how each and every year, automakers become more and more involved with CES and the technology world. It’s fitting, though, as cars are becoming more computer than automobile, so showing them…

EVO gets upclose and personal with the BMW M2

EVO gets upclose and personal with the BMW M2

Ahead of its world debut next week, the BMW M2 makes its final rounds in the UK where journalists have a chance to spend some time with BMW’s most awaited car of the year. Hunter…

Why is MINI so important to BMW?

Why is MINI so important to BMW?

When BMW first purchased the famous British marquee, MINI, there wasn’t much of an impact on either brand right away. MINI still produced cars that felt very typical of its brand heritage and there was…

MINI is returning to the Super Bowl ad game

MINI is returning to the Super Bowl ad game

After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run a commercial in the third quarter of Super Bowl 50, making this the second MINI…