BMW Welt at 25: The Marketing Masterstroke Munich Built Around a Car Showroom
From European deliveries that turned American buyers into lifelong fans to 2.2 million annual visitors, BMW Welt has become something no ad budget could manufacture.
Latest BMW News
Former BMW China CEO Named VP of MINI Region Americas as Brand Faces Critical EV Crossroads
A familiar face from BMW Group's China operations takes the helm at MINI Americas just as the brand navigates one of its most consequential strategic decisions in years — go deeper on EVs or revive the ICE lineup.
Is The BMW 4 Series Getting Engine Updates Next Year?
The 4 Series Coupe and Convertible may have had their life cycles extended to 2029, so to keep them fresh, BMW is likely preparing engine updates for 2027.
BMW iX3 Long Wheelbase Hits The Road Ahead Of Debut
Fresh images show the camouflaged BMW iX3 Long Wheelbase hitting the road in China, but it won't be limited to a single market.
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BMW 7 Series Facelift Losing Level 3 Autonomous Driving Tech: Report
A new report alleges the Personal Pilot L3 self-driving system won't be available in the upcoming BMW 7 Series LCI.
The BMW X4 M Is Coming Back Next Year As An EV: Report
BMW is expected to relaunch the X4 this year as an electric vehicle before applying the full-fat M treatment in late 2027.
BMW’s Next Special Car Isn’t Coming Anytime Soon
BMW M boss is open to the idea of a new exclusive model to follow up on the Speedtop, but there aren't any plans.
The BMW M1’s Engine Was So Good, BMW Put It in Four Different Cars
BMW's M88 straight-six was born in a supercar. Then it quietly ended up in a grand tourer, the world's fastest sedan, and a 7 Series almost nobody knows about.
How to Charge Your BMW at a Tesla Supercharger – Video
Tesla's Supercharger network is now open to non-Tesla EVs — including your BMW. Here's everything you need to know to charge your BMW i4 at a Tesla Supercharger, from the right adapter to the two methods that actually work.
BMW Gifts Six-Figure 7 Series To Train Future Technicians
BMW donates a 750e xDrive to the Professional High School of Electrical Engineering and Electronics. It's the second time the company has gifted a car to the institution.
BMW M Commits To Gas Engines As Long As Buyers Keep Asking
CEO Frank van Meel pledges BMW M has no intention of dropping combustion engines, insisting demand remains strong.
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