How BMW Turned MINI From a Struggling Brand Into a Premium Small-Car Icon
BMW’s bold revival of MINI in the early 2000s transformed it from a fading nameplate into the first premium subcompact, powered by smart design and marketing.
BMW’s bold revival of MINI in the early 2000s transformed it from a fading nameplate into the first premium subcompact, powered by smart design and marketing.
AC Schnitzer’s updates to the 2025 MINI Convertible add real performance upgrades—like suspension, exhaust, and aero—without compromising daily use.
The MINI 66 Collection for Singapore celebrates te 66 years since the original Mini. However, due to local taxes, pricing is astronomical.
MINI debuts Monochrome editions of the Cooper Electric and Aceman with sleek styling, new interior trim, more standard features, and up to 192 miles of range.
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MINI’s Vision NEXT 100 imagined car sharing, personalization, and AI. We look at what came true—from color-shifting design to the Spike assistant.
MINI introduces new JCW accessories for petrol Coopers, including aero upgrades, heritage wheels, and interior details—dealer-installed and warranty-backed.
Ian Callum revives the classic Mini Mk5 with a reworked body and interior, modern suspension and brakes, plus a more powerful engine.
MINI has brought the entire JCW lineup to pose alongside a classic 1965 Cooper S in the wonderful scenery of the Côte d'Azur.
MINI John Cooper Works and Bulldog Racing finish second in SP3T class at 2024 Nürburgring 24H, earning a third consecutive podium.
Japanese tuner 3D Design specialized in BMW turns its attention to the MINI Countryman JCW by giving it a more aggressive look.
Asian-Canadian racer and ST Racing co-owner, Samantha Tan, will compete at the 24 Hours of Nürburgring in the MINI John Cooper Works.