MINI UK just released a short film featuring the new MINI Convertible and it couldn’t be any closer in concept to the iconic Bill Murray flick – “The Groundhog Day”. The main character learns the…
The new MINI Convertible is now available for orders throughout the US and among many new features, it comes with a pretty cool one – The Rain Warner App. Back in 2014 when the new…
During the Super Bowl, MINI started a new campaign called ‘Defy Labels’ to reinvent itself and appeal to a new demographic. The ads featured celebrities such as Serena Williams and US soccer star Abby Wambach…
The new MINI Clubman is quickly shaping up to be a high seller for the British marque. At Saturday’s meeting between the US dealers and the British manufacturer, numbers were laid out on the table…
MINI has whipped a fair-trade Peruvian cotton sheet off its latest model this morning in Hoxton, London. Featuring Instagram filtered windows, Twin-deck cassette player and a fixed-gear drivetrain, the new MINI Hipster Hatch launches today….
With the new equipment option “Scissor Doors”, the British brand is now making it easier for customers to squeeze their MINI into even the tightest of parking spaces. Initially only available for MINI 3 door,…
Looking at the MINI line-up today, you might be wondering where the JCW version of the 4-door Hardtop is. It is quite peculiar not to have it inside showrooms by now and while it may…
When the 4-door hardtop MINI first showed up, the diehard fans of the brand were quite vocal and less impressed by the progress of the beloved MINI. However, according to the Chairman of the MINI…
We recently sampled the MINI Cooper S Convertible in sunny California around the same time that we drove the epic BMW M2, and we came away pretty impressed with the little MINI’s fun-factor. Typically removing…
MINI UK is adding a new model to the range – the MINI One D Clubman. The car’s much-loved signature design feature – its split rear doors – are retained on this model, while accessibility…
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