MINI

TEST DRIVE: MINI Cooper/Cooper S Convertible

TEST DRIVE: MINI Cooper/Cooper S Convertible

A few months back, MINI allowed some journalists to sample the new MINI Cooper S Convertible in the beautiful and sunny California. These lucky journalists were treated to sunshine, gorgeous open roads and breathtaking scenery while they…

WORLD PREMIERE: The New MINI Seven

WORLD PREMIERE: The New MINI Seven

Ever since BMW took over MINI, the small British automaker has always been about heritage and has stuck to its roots more faithfully than nearly any other brand on the market. Their compact size, quirky…

WORLD PREMIERE: MINI John Cooper Works Convertible

MINI hopes to grow sales without hurting brand’s image

Automotive News has recently interviewed Peter Schwarzenbauer, BMW Group’s board member for MINI, who talked about the brand’s future. Despite a record sales year in 2015, MINI is implementing a more focused strategy which will…

MINI to offer a service like "Airbnb on wheels"

MINI to offer a service like “Airbnb on wheels”

BMW Group is getting even more serious about car sharing and sustainable mobility. According to Peter Schwarzenbauer, the BMW executive who oversees, the British brand is planning a service to help its customer make money…

MINI Rocketman Electric Vehicle Could Enter Production

MINI Rocketman Electric Vehicle Could Enter Production

Rumors about the future of the MINI line-up are seemingly growing in numbers by the day. Just last week news around a MINI sedan surfaced on the Interwebs and now the MINI Rocketman and Superleggera…