Lifestyle
Running a platform like ours isn’t just about cars—it’s also about content creation, storytelling, and, occasionally, the joys of life beyond the garage. Whether we’re editing high-res video in the studio, shooting cinematic 360-degree footage…
Horatiu Boeriu / July 20, 2025
Lifestyle
When I started dabbling in sim racing, I had no idea how deep the rabbit hole would go. It began innocently enough: a curiosity for virtual racing, a growing appreciation for the rising world of…
Horatiu Boeriu / July 1, 2025
Lifestyle
The world of baby gear doesn’t usually overlap with the automotive world—unless you count backseat tantrums or ISOFIX anchors. But every now and then, something crosses over that makes you look twice. The Nuna MIXX…
Horatiu Boeriu / June 20, 2025
Lifestyle
They call Indian Wells “Tennis Paradise” and honestly, it lives up to the name. But before I even got to the tournament, my weekend in Palm Springs had already started on a high note—behind the…
Horatiu Boeriu / March 23, 2025
Lifestyle
PUMA and BMW M Motorsport Collaborate on New M4-Inspired Collection
by Horatiu Boeriu / Date: January 21, 2025
Lifestyle
We joined the KITH, BMW M, and BMW USA team in Miami for Art Basel week, where Ronnie Fieg’s KITH unveiled their latest collaboration with BMW. The event took place at the iconic 1111 Lincoln…
Horatiu Boeriu / December 6, 2024
Lifestyle
BMW and Kith are at it again. While the past few days have been about several special cars, the collaboration continues with a new lifestyle collection. There’s basically something for everyone, including apparel varying from…
Adrian Padeanu / December 4, 2024
Lifestyle
It looks like another partnership between BMW and Kith is brewing. American footwear and clothing designer Ronnie Fieg has taken to Instagram to tease the new collaboration. The fashion house’s owner announces Project III is…
Adrian Padeanu / November 26, 2024
Lifestyle
Global sportswear giant PUMA and BMW M Motorsport have announced the launch of their latest collaboration—the “Neon Energy” collection, a limited-edition lineup that merges motorsport performance with the creativity of street art. Drawing inspiration from…
Horatiu Boeriu / October 8, 2024
Lifestyle
Global sports brand PUMA has teamed up with BMW M Motorsport to launch a new collection inspired by the BMW M Hybrid V8 racing car. According to PUMA, this collaboration aims to merge classic fashion…
Horatiu Boeriu / August 5, 2024
6 Series
After eight years, we finally got a new BMW Art Car in 2024. The M Hybrid V8 designed by Julie Mehretu broke cover last month in Paris at Center Pompidou. If the electrified V8 race…
Horatiu Boeriu / June 24, 2024