With the new BMW Museum App, the BMW Museum in Munich is presenting its vision for the future of self-guided, interactive tours through the history of “sheer driving pleasure”. For the first time, this app…
If you watch Formula One, you’d know that most of the cars are painted in drab black and grey liveries. The reason for this is that most racing teams want to exude a premium feel…
Even though BMW is aggressively working on self-driving cars, its executives believe “large-scale” production of those cars remains a ways off. “We believe that, at the moment, the technical and social challenges involved are still…
It’s no secret that the automobile is becoming more of a digital tool than an analog tool in this day and age. Connectivity, autonomy and efficiency have all trumped performance, comfort and style in today’s…
Back in 1975, French racing driver, Hervé Poulain, wanted to have an artist paint a canvas on a race car for him to drive. Poulain ended up getting American painter, Alexander Calder, to paint a 1975…
Jochen Neerpasch is the man responsible for BMW’s racing prestige during the 70s and the man behind BMW’s only supercar – the M1. Neerpasch started with BMW in 1972 and created the BMW Motorsports GmbH. With…
Cinema-goers who find themselves wanting to call out tips and advice to characters on the big screen will love “Late Shift” – an interactive thriller, which allows the audience to influence the hero’s actions using…
With BMW becoming 100 years old this week, it’s obvious that the Bavarian brand saw quite a lot transpire, in terms of technology. The television, computer and internet were all things that BMW had to…
Giom Mouton – the South African rendering artist – is back today with another exciting project. Using the 100th year celebration of BMW, Mouton has decided to create – what he believes would have been…
Yesterday, BMW unveiled their most futuristic concept to date – BMW Vision Next 100. The revolutionary prototype stands out with its innovative design while using the latest and greatest technology developed in-house by the BMW…
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