Back in March, BMW USA signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well as regional and dealer creative work in the United States. Goodby won…
The Spirit of Ecstasy, the metal flying lady mounted to the hood of every Rolls Royce, is easily one of the most widely recognizable automotive symbols in the world. Seeing one immediate evokes images of…
At the launch of the new BMW 8 Series Coupe in Le Mans, France, BMW Group Design Director Adrian Van Hooydonk was gracious to grant us an interview. The chat focused on the new grand tourer…
The BMW M235i has been retired a while back to make room for a newer, more powerful model in the shape of the M240i. The differences are deeper than the sheet metal and a nameplate…
The new 8 Series will be at the forefront of every marketing plan deployed by BMW in the next months. Apart from the car’s importance, as it brings back a nameplate after a 20-year hiatus,…
Now that the 8 Series badge lives again, it’s time to take a closer look at the new technologies it’s bringing to the table. The design is stunning both inside and out and the tech…
Since everyone’s focused solely on the new 8 Series it’s easy to forget that there are other models in the BMW range at the moment. Yes, we’re kidding but while some are complaining about the…
The guys from BMW UK seem to be the first to introduce the brand new 8 Series to the audience with a video. Their Youtube channel has a beautiful presentation clip of the car, showcasing…
The latest, greatest and shiniest toy from BMW is finally here – The All-New, Reborn, BMW 8 Series Coupe. And what a better fitting place to unveil the new luxury coupe than the racing grounds…
BMW Canada decided to use some of the launch footage of the new BMW M5 to promote the new sports sedan to its customers. That said, the M5 is now being shown on Canadian TV…
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