Videos

While the BMW M3 will be saying goodbye to the production line this October, the very similar BMW M4 will continue to be built until June 2020. That leaves a lot of room for those…

We just recently learned of just how fast the new BMW M5 really is. It’s brutally, violently, delightfully fast. Full-on acceleration in the new M5 feels like being strapped to rocket, Wile e Coyote style….

As BMW got us used to, along with the launch of a new model comes a cavalcade of videos, showing it from a number of perspectives that the car maker considers relevant. With the BMW…

Back in March, BMW USA signed San Francisco-based Goodby Silverstein & Partners as its lead agency of record for national brand creative, as well as regional and dealer creative work in the United States. Goodby won…

At the launch of the new BMW 8 Series Coupe in Le Mans, France, BMW Group Design Director Adrian Van Hooydonk was gracious to grant us an interview. The chat focused on the new grand tourer…

The BMW M235i has been retired a while back to make room for a newer, more powerful model in the shape of the M240i. The differences are deeper than the sheet metal and a nameplate…

Some cars need to break the mold in order to get the audience’s attention. We’re talking about those looking to make a splash or looking to gain an advantage simply by breaking the norm. In…

The new 8 Series will be at the forefront of every marketing plan deployed by BMW in the next months. Apart from the car’s importance, as it brings back a nameplate after a 20-year hiatus,…

Now that the 8 Series badge lives again, it’s time to take a closer look at the new technologies it’s bringing to the table. The design is stunning both inside and out and the tech…

Since everyone’s focused solely on the new 8 Series it’s easy to forget that there are other models in the BMW range at the moment. Yes, we’re kidding but while some are complaining about the…