Videos

miniwood vide 750x500

MINIWOOD: Behind the scenes

Two days ago, the Youtube MINI Channel and MINI’s marketing department released another innovative project: MINIWOOD, a staged guerilla campaign in honor of the world premiere of the MINI Countryman in Geneva. The city of…

miniwood 750x500

MINIWOOD: MINI takes over Geneva

In honor of the world premiere of the MINI Countryman in Geneva, MINI staged a guerilla campaign called MINIWOOD. The city of Geneva was the scene of a multifaceted initiative to celebrate the birth of…

BMW. Physics lesson: Joy is Futureproof

The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two keywords we’ve been hearing over and over: Efficiency and Dynamics….

BMW Films – “Chosen”

BMW Films – Revisited

BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…

Video: 25 years of BMW

This week, BMW Motorsport celebrates 25 years since the first BMW M5. In an event hosted at the Nurburgring racetrack, a group of selected journalists had the opportunity to explore the history of the M5,…

BMW. Jump for Joy. Part 2 – A “stab” at Audi

The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the image the new campaign portrays on BMW, but truth is,…

Video Collection: BMW Films – The Hire

Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…