With currently almost 1.8 million views the S 1000 RR Dinner Spot became the most successful BMW film on YouTube ever. In the course of the Spotlight International Advertising Film Festival in Mannheim the film…
Two days ago, the Youtube MINI Channel and MINI’s marketing department released another innovative project: MINIWOOD, a staged guerilla campaign in honor of the world premiere of the MINI Countryman in Geneva. The city of…
In honor of the world premiere of the MINI Countryman in Geneva, MINI staged a guerilla campaign called MINIWOOD. The city of Geneva was the scene of a multifaceted initiative to celebrate the birth of…
The Joy marketing campaign continues with a new episode, BMW Physics Lesson. The latest iteration in this highly controversial campaign, focuses again on the two keywords we’ve been hearing over and over: Efficiency and Dynamics….
BMW’s marketing and advertising have never been a group to let an audience down. Across the years, BMW have provided innovative ways in which to present their message of the Ultimate Driving Machine and despite…
BMW owners and fans are said to be very passionate, a common trait that connects all of us, not only to each other, but also to the brand. We go from uber taking care of…
One of the cool features in the BMW M5 and M6 is the F1-inspired “Launch Control”. The current BMW M5 and M6 uses a a 7-speed SMG III semi-automatic transmission. The SMG III includes the…
This week, BMW Motorsport celebrates 25 years since the first BMW M5. In an event hosted at the Nurburgring racetrack, a group of selected journalists had the opportunity to explore the history of the M5,…
The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the image the new campaign portrays on BMW, but truth is,…
Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…
Popular this week
