Since 2015, the BMW Group has held a global aftersales contest called AFAME that recognizes point-of-sales marketing excellence among its retailers. This year eight dealerships in the U.S. are competing and Laurel BMW of Westmont…
Not long ago we wrote about the BMW Individual paint configurator. It’s a website set up by the people over at BMW UK and it allows you to check out all the colors of the…
The BMW 5 Series range has changed a lot, especially in the last few years. While we were used to having plenty of 6-cylinder choices back in the day, now customers can get only one…
It’s really hard to impress people at SEMA. There are so many insane and wild builds there that if things aren’t at least cranked to eleven, no one is going to notice. So when Willy…
For this owner, the sheer fact that his BMW M4 comes with an epic looking Daytona Violet exterior finish and a complete ZCP Package didn’t cut it. Hence, he opted to go with a set…
The Nardo Gray paint finish is usually reserved for the likes of the Audi R8 or Audi RS7. After all, Nardo Gray used to be an Audi-exclusive color. Consequently, the paint finish really suits performance…
Earlier this week, BMWBLOG and BMW USA unveiled the all-new BMW M5 with M Performance Parts through a Facebook Like session. Our host was Matthew Mostafaei, Senior Product Manager Aftersales, BMW of North America who walked…
Shakotan style exhaust, musk customs wing on the back, overfenders and aluminum spike lug nuts for the wheels. This E36 has it all! This has been a three year build for Rellen, but this season…
The BMW M2 is, without a doubt, the most praised model in the line-up of the Bavarian manufacturer. That says a lot about the work the M division put into the making of this beauty,…
The BMW 740e iPerformance isn’t exactly the first car that pops to mind when one considers adding M Performance goodies to a car. However, considering the constant pursue of more fuel efficient cars and the…
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