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In a letter sent by Chinese dealerships to BMW earlier this week and reviewed by The Wall Street Journal, dealers pressed BMW to set more realistic sales targets, lower wholesale prices and extend grace periods…
Horatiu Boeriu / April 15, 2015
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Deliveries of BMW Group vehicles in March reached a new high contributing to the company’s best ever first quarter sales figures. Around the world, a total of 232,556 BMW, MINI and Rolls-Royce vehicles were sold…
Horatiu Boeriu / April 14, 2015
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BMW North America Chief, Ludwig Willisch, sat down with WardsAuto at the 2015 NYC Auto Show to talk about the U.S. market and what it means for BMW. Willisch says the number one spot in…
Horatiu Boeriu / April 10, 2015
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In response to wide ranging changes in the business context of DesignworksUSA, the BMW Group subsidiary will change its name to Designworks, launch a new company website and introduce an updated Corporate Identity. As…
Horatiu Boeriu / April 9, 2015
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BMW at the top of U.S. luxury car sales in March
by Horatiu Boeriu / Date: April 3, 2015
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BMW of North America was voted number 7 best employer in the U.S. in 2015 by Forbes Magazine. BMW is the first automotive company on the list, followed by Harley-Davidson on tenth place and Nissan…
Horatiu Boeriu / March 30, 2015
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In a special ceremony at its Spartanburg plant this morning, BMW celebrated its three millionth vehicle to roll off the line. The vehicle, a Donington Grey Metallic X5 M with Mugello Red Full Merino leather…
Horatiu Boeriu / March 26, 2015
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BMW confirmed today its role as exclusive worldwide automotive partner of the next installment of Paramount Pictures’ legendary action film franchise, “Mission: Impossible – Rogue Nation”, in theaters from July 31. This is the second…
Horatiu Boeriu / March 25, 2015
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Back in 2014, first news around a new rear-wheel drive platform surfaced on the interwebs. Dr. Friedrich Eichiner, BMW CFO, confirmed yesterday the new architecture during BMW’s annual press conference. “The new rear-wheel-drive architecture is…
Horatiu Boeriu / March 19, 2015
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The BMW Group aims to continue its success story in 2015 despite the current volatile environment. “We are targeting solid growth, and hence new record figures for sales volume and group profit before tax in…
Horatiu Boeriu / March 18, 2015
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The electric segment is bound to get crowded. Ingolstadt-based Audi announced their plans to build an all-electric SUV by 2018. Engineering boss Dr Ulrich Hackenberg said the lessons learned from the Audi R8 e-tron will…
Horatiu Boeriu / March 13, 2015