News

BMW Launches Car Sharing Service “ReachNow” in Seattle

BMW Launches Car Sharing Service “ReachNow” in Seattle

Following a successful pilot program, BMW Group today announced the launch of ReachNow, a free-floating premium car sharing service, at a press conference held in conjunction with the city of Seattle. In addition to debuting…

BMW Now Uses HTC Vive VR Headsets in the Development of New Cars

BMW i Ventures Announces Strategic Investment in RideCell

BMW i Ventures Announces Strategic Investment in RideCell

BMW i Ventures has announced a strategic investment in RideCell, the leading provider of software to power mobility-as-a-service (MaaS), including car-sharing, ride sharing, fixed-route, and dynamic transit services. RideCell has pioneered a ground breaking mobility…

Abby Wambach Ads Pulled by MINI After DUI Arrest

During the Super Bowl, MINI started a new campaign called ‘Defy Labels’ to reinvent itself and appeal to a new demographic. The ads featured celebrities such as Serena Williams and US soccer star Abby Wambach…

BMW F90 M5 Will Get Gesture Control, Display Key

With less than two years to go until the new BMW F90 M5 launches, new information come to surface. According to a trusted source, the new uber-sedan will get a plethora of optional features that…

BMW may increase Russian production by 2019

BMW may increase Russian production by 2019

Despite the decline of the Russian auto industry, BMW plans to increase its local portfolio and production by 2019. Initially BMW planned for its plant in Russia, but that plan has been postponed in favor…