Even though in a previous interview for Business Magazine, BMW CEO Norbert Reithofer hinted that the expects the car to make money in its first generation, a latest report from Automotive News states the contrary….
After five years of love and Joy, GSD&M Idea City and BMW are ending their relationship. The split comes on the heels of the death this summer of BMW’s VP-marketing of North America, Jack Pitney,…
Press Release: As recognition of the class-leading position BMW Group vehicles command, courtesy of EfficientDynamics technologies, the marque has once again scooped the top prize at the Green Fleet Awards to be crowned Fleet Car…
The BMW Group and PSA Peugeot Citroën intend to expand their successful cooperation by including hybrid components for front-wheel-drive vehicles. A memorandum of understanding to this effect has been signed by Norbert Reithofer, Chairman of…
Here at BMWBLOG we don’t only report on positive BMW news, but we also cover any topics that are less favorable to the brand. Objectivity has been and will always be our main goal, and…
Press Release: BMW Manufacturing Co. announced today it is implementing a new alternative fuel platform to use hydrogen fuel cells to power the plant’s material handling equipment. Hydrogen fuel cell-powered forklifts, tuggers and stackers will…
Press Release: The all-new BMW 5 Series was one of only two vehicles to receive an overall five-star rating in the first crash tests conducted by the National Highway Traffic Safety Administration under the new,…
Press Release: Testing institute distinguishes BMW Assist Advanced eCall as a pioneering safety technology beyond crash test requirements – The only emergency call system in Europe that BMW ConnectedDrive provides for all BMW models –…
A Six-Year Program of Traveling Laboratories for Urban Experiments and Public Programming. First Lab Launches in North America in 2011 and Begins a Two-Year Journey to Cities Around the World. Atelier Bow-Wow (Tokyo) and Sulki…
Press Release: BMW of North America is submitting a letter to the National Highway Transportation Safety Administration (NHTSA) this week announcing a voluntary recall of approximately 198,000 V8 and V12-powered BMW 5 Series, 6 Series,…
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