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Meet the BMW Vision EfficientDynamics Concept

For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained…

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BMW launching a large campaign for diesel

BMW is stepping up their marketing efforts in promoting and bringing upfront their diesel technology in the U.S. BMW sells the 335d sedan and X5 xDrive35d to the American consumers and these two vehicles are…

BMW to give $4,500 Eco Credit toward your purchase of a 335d or an X5 xDrive35d

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BMW introduces a New Voice Activation System

Starting in September 2009, BMW is presenting a truly innovative, cutting-edge technology for voice control in the automobile allowing even more reliable and convenient operation and control of navigation systems and infotainment functions. Introducing this…

GSD&M wins BMW worldwide advertising account

BMW AG has selected GSD&M Idea City, based in Austin TX, as its lead global agency of creative for brand advertising communications. Prior to this decision, the global creative duties were shared among various international…

Ludwig Willisch no longer head of the BMW M Division

At BMW, position changes are fairly common and often we see executives in key position assuming different roles. Ludwig Willisch, the Head of the BMW Motorsport Division, has stepped down from his current role effective…

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BMW Car-2-X Communication improves pedestrian safety

A child suddenly runs out into the road from between two parked cars – it’s every driver’s nightmare scenario. BMW Group Research and Technology, in collaboration with leading research institutes in Germany, has now developed…