BMW has dabbled with hydrogen for decades — from the Hydrogen 7 luxury sedans of the 2000s to more recent prototypes that quietly tested the limits of fuel cell technology. Now, the company is preparing…
Americans are still salty about the lack of an M3 Touring. But we’ve got good news: more rare wagons may be considered for the U.S. market in the future. In exclusive talks with Bernd Koerber,…
BMW’s lineup is already busy, but the product portfolio expansion is far from over. The Neue Klasse platform, pioneered by the iX3, paves the way for a multitude of fresh products. An i3 sedan will…
For decades, “quattro” was almost synonymous with all-wheel drive in Germany. Audi’s branding was so strong that many drivers assumed it led the premium market in AWD share. But by 2025, that title belongs to…
Traditional two-door coupe models are hard to come by in 2025, irrespective of segment or brand. BMW is one of only a handful of brands still in the segment in any meaningful way, but it’s…
BMW has extended its partnership with Spanish tennis player Carlos Alcaraz, strengthening a relationship that began in 2022. The brand has been involved in tennis for nearly four decades, from sponsoring the BMW Open in…
In our relentless effort to dig up every juicy detail about the new iX3, we stumbled upon something unexpected. This isn’t the first modern Neue Klasse model, nor is it an early look at the…
BMW had planned to adopt the agency model in Europe next year, but the rollout has been postponed until 2027. That doesn’t mean the company is having second thoughts. Actually, it’s quite the opposite. The…
BMW’s “Power of Choice” slogan might not be as catchy as “The Ultimate Driving Machine” from back in the day, but it does accurately describe the brand’s strategy. Most rivals rushed to set cut-off dates…
Chinese cars have evolved from being the laughingstock of the industry to becoming worthy adversaries for legacy brands. And BMW probably knows that better than anyone. Looking at the sales numbers, it’s safe to say…
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