Mercedes Tells US Dealers How It Wants To Beat BMW
Mercedes saw its sales in the United States rise by 9% last year to 324,528 units. However, that still wasn’t enough to beat BMW, which grew by 2.5% to 371,346. The three-pointed star has a…
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BMW Boss Hopeful The EU Will Revise The 2035 Engine Ban
BMW has always been vocal about the European Union’s still-shocking proposal to ban sales of new cars with combustion engines from 2035. While the legislation doesn’t explicitly outlaw ICE, it does state that new vehicles…
Audi’s New AUDI Brand For China Reveals BMW iX Rival
BMW, Mercedes, and Audi have been catering to the Chinese market with dedicated products for decades. Typically, these vehicles have longer wheelbases because local customers prefer the extra rear legroom compared to the regular models…
BMW Warns Europe Is Losing the Hydrogen Race
BMW Group CEO Oliver Zipse is sharpening his warning that Europe—and Germany in particular—is falling behind in the global race to industrialize hydrogen technologies. Speaking at the Automobilwoche Kongress in November, he emphasized, according to…
Genesis GV60 Magma Takes Aim At Electric BMW M SUVs
Hyundai’s Genesis Is Making A Supercar Before BMW
In a move few saw coming, Hyundai is making a supercar. Technically, its luxury division Genesis is dipping its toes into the flagship performance realm with this swoopy coupe dubbed the Magma GT Concept. What…
You Can Buy The Very First BMW M Car Ever Made
Which was the first BMW M car? Ask around, and you’ll probably get several answers. Some say the M1, while others would argue it’s the 1976 530 MLE, launched two years before the mid-engined supercar….
Porsche Cayenne Electric Debuts As BMW iX M70 Rival
Competition is heating up in the luxury SUV space with Porsche’s new Cayenne Electric. It’s the company’s second high-riding model to eschew the combustion engine, following the Macan Electric’s launch last year. Its bigger brother…
BMW 2 Series Gran Coupe: Only 4 Stars In Euro NCAP Crash Test
It was a tough pill to swallow for BMW fanatics when Euro NCAP gave the 1 Series a four-star rating a few months ago. There’s more bad news on that front because the 2 Series…
Inside BMW’s New Battery Plant: What We Learned at Responsibility Days 2025
Day 2 of BMW Responsibility Days 2025 shifted from strategic presentations to the operational reality behind the company’s next phase of electrification. The tour took us from Munich to Straßkirchen and Irlbach—two small communities in…
Inside BMW’s Major Transformation in Munich: What We Saw at Responsibility Days 2025
This year marked our third time joining BMW for its annual Responsibility Days, following previous editions in South Africa in 2023 and San Luis Potosí, Mexico in 2024. The program is BMW’s way of opening…
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