BMW Reclaims U.S. Luxury Sales Crown in Q3 2025 as Hybrids Surge
BMW tops Lexus to become America’s best-selling luxury brand, driven by booming plug-in hybrid demand
BMW tops Lexus to become America’s best-selling luxury brand, driven by booming plug-in hybrid demand
BMW widens its global lead over Mercedes with 8.8% sales growth in Q3 2025 as Mercedes falls 12%.
BMW lowers its 2025 profit forecast as weaker Chinese sales and postponed EU–US tariff refunds cut margins and cash flow.
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The upcoming EV rollout won't put a dent in profitability because the investment in Neue Klasse has already been made.
BMW has issued a rare recall affecting only four vehicles — three M4s and one 430i — due to a faulty battery connection that could cause stalling or, in rare cases, fire.
BMW’s Jochen Goller says design remains the top reason people buy cars, supported by quality, technology, and new minimalist styling seen in models like the iX3.
BMW outpaces broader used car market, with average prices exceeding $42,000.
BMW steps in to replace expiring federal tax credits with rebates on its electric and plug-in hybrid models, offering buyers up to $7,500 off new cars.
The 5 Series shot up by 202.2% compared to the same quarter last year.
BMW issues a recall for more than 145,000 cars and SUVs. Models include the X5, X7, 740Li, 840i, 340i, and X6.