Inside BMW’s Design Shift: What Adrian van Hooydonk Revealed in California
BMW explains how its design team is adapting to new tools, digital interfaces, and customer expectations as it enters the Neue Klasse era.
How the Pandemic Transformed BMW and MINI, From Shutdowns to Digital Sales Success
COVID-19 forced BMW and MINI to rethink how they built and sold cars, sparking major changes in factories, offices, and digital retail that still shape the brands today.
3 Biggest Opportunities for BMW in 2026
By combining heritage, innovation, and global reach, BMW can turn uncertainty into strength.
BMW M Hybrid V8 Reveals New Headlights Ahead Of Daytona Test
BMW's flagship endurance racer gets a series of tweaks for the 2026 season.
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Electric Surge: EVs Now Make Up 18% Of BMW Group Sales
Factor in plug-in hybrids, electrified vehicles have a 26.2% share.
BMW Confirms Next-Gen X5 And 7 Series Facelift For 2026 Debut
These are just two of 40 new models coming by the end of 2027, all part of the Neue Klasse family.
BMW M Sales Surge 7.9% — A Record Year for The Performance Division
BMW M sales rose 7.9% in 2025, making it one of BMW Group’s biggest growth drivers alongside electrified models.
BMW Revisits The M1 Supercar In New Video
The E26's road to production wasn't without hiccups but the mid-engine M1 eventually materialized, leading to an iconic car.
BMW, Samsung SDI, and Solid Power Push Solid-State Battery Tech Toward the Road
BMW, Samsung SDI, and Solid Power join forces to develop and test all-solid-state batteries for a demonstration vehicle.
BMW Delivers New Cars to Real Madrid’s Women’s Football Team
There isn't a combustion engine in sight.
BMW, MINI Recall 2026 Models Over Seatbelt Defect That Could Fail in a Crash
BMW and MINI recall 2026 X1, X2, 2 Series Gran Coupe, and Countryman models over rear seatbelt retractors that could fail in a crash.
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