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How BMW Redesigned the iDrive X for Chinese Drivers

How BMW Redesigned the iDrive X for Chinese Drivers

Earlier this year, at CES 2025 in Las Vegas, BMW unveiled its most advanced infotainment system to date: the iDrive X. Now, at BMW Tech Days held recently at the BMW R&D Center in Beijing,…

Here’s What BMW Changed For China’s X3 Long Wheelbase

2024 BMW XM Discounts Reach $22,500

2024 BMW XM Discounts Reach $22,500

The numbers don’t lie—the XM was the slowest-selling BMW in the United States last year. Demand for the polarizing SUV fell 14.7% to 1,974 units. That’s despite the fact that 2024 was the first full…

BMW Overtakes Tesla in February EV Sales Across Europe

BMW Overtakes Tesla in February EV Sales Across Europe

BMW has overtaken Tesla in electric vehicle sales across Europe, marking a significant shift in the Old Continent’s zero-emissions car market. According to new data from automotive research firm JATO Dynamics, BMW and MINI sold…

China Is Still BMW's Largest Market Despite Sales Slump

China Is Still BMW’s Largest Market Despite Sales Slump

We still tend to underestimate the importance of the Chinese market for legacy luxury brands. Our analysis of the final 2024 sales figures highlights why BMW must get back in shape in the world’s largest…

BMW Past Meets Future: Art Cars And Neue Klasse Concepts

BMW Past Meets Future: Art Cars And Neue Klasse Concepts

The BMW Art Car Collection kicked off its world tour this week. Its first stop is in Vienna, where five different “rolling sculptures” are exhibited at the Museum of Applied Arts and at the SPARK…