BMW’s lineup is already busy, but the product portfolio expansion is far from over. The Neue Klasse platform, pioneered by the iX3, paves the way for a multitude of fresh products. An i3 sedan will…
For decades, “quattro” was almost synonymous with all-wheel drive in Germany. Audi’s branding was so strong that many drivers assumed it led the premium market in AWD share. But by 2025, that title belongs to…
There is an unwritten rule that people shouldn’t buy a car in its first year of production because it may still have undiscovered problems. There’s truth to this, as in many cases automakers need extra…
Traditional two-door coupe models are hard to come by in 2025, irrespective of segment or brand. BMW is one of only a handful of brands still in the segment in any meaningful way, but it’s…
In our relentless effort to dig up every juicy detail about the new iX3, we stumbled upon something unexpected. This isn’t the first modern Neue Klasse model, nor is it an early look at the…
BMW had planned to adopt the agency model in Europe next year, but the rollout has been postponed until 2027. That doesn’t mean the company is having second thoughts. Actually, it’s quite the opposite. The…
BMW’s “Power of Choice” slogan might not be as catchy as “The Ultimate Driving Machine” from back in the day, but it does accurately describe the brand’s strategy. Most rivals rushed to set cut-off dates…
Chinese cars have evolved from being the laughingstock of the industry to becoming worthy adversaries for legacy brands. And BMW probably knows that better than anyone. Looking at the sales numbers, it’s safe to say…
Here’s some potentially good news for BMW and other automakers that believe combustion engines still have a future. The European Commission is accelerating the review process for the 2035 sales ban on new gasoline- and…
While many automakers are racing to strip away physical controls in favor of all-digital interiors, BMW says its approach is guided by real-world usage data collected from millions of vehicles. That data, according to the…
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