Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW's G80 M3 and G81 M3 Touring Set for July Facelift Refresh

BMW’s G80 M3 and G81 M3 Touring Set for July Facelift Refresh

BMW has recently revealed the latest updates for the BMW M4 Coupe and Convertible, termed lifecycle impulse, which is essentially a sophisticated term for a facelift. These enhancements, while appearing minor at first glance, significantly…

BMW Prepares The Steyr Plant for Neue Klasse

BMW Prepares The Steyr Plant for Neue Klasse

The BMW Group’s Steyr facility has reached a significant milestone with the completion of new production halls dedicated to the future of e-drive manufacturing. Initiated in September 2022, the construction phase culminated in a topping-out…

BMW M4 GT3 is Heading Back to the Nurburgring in 2024

BMW X8 - Was There Ever One?

BMW X8 – Was There Ever One?

In 2019, BMW was toying with the idea of an ultra-premium SUV to sit above the already very popular X7. The seven seater luxury SUV was internally known as “The President” while the crossover planned…

Christopher Walken Will Star in the BMW Super Bowl Commercial

Christopher Walken Will Star in the BMW Super Bowl Commercial

Christopher Walken is set to star in a captivating BMW Super Bowl commercial, marking a high-profile addition to the roster of celebrities participating in Super Bowl advertising. Walken, known for his distinctive voice and compelling…

BMW XM 50e Launches in Germany with 476 Horsepower

BMW XM 50e Launches in Germany with 476 Horsepower

The BMW XM 50e plug-in hybrid, previously available in various international markets, is now making its debut in Germany. This entry-level variant of the somewhat controversial BMW XM will be the more affordable option and…

MINI Aceman Tested in Dusty Desert Sands

MINI Aceman Tested in Dusty Desert Sands

The latest electric car from MINI, the Aceman, is undergoing final tests in the harsh desert environment, facing extreme heat and sandy conditions. This step is crucial as the car moves closer to mass production….

Leaked: 2025 BMW M4 Convertible Facelift

Leaked: 2025 BMW M4 Convertible Facelift

After the leak of the BMW 4 Series Facelift, it’s now time to take an early look at the 2025 BMW M4 facelift. The full set of photos and information will drop later today, so…