MINI
In the late 1990s, the MINI brand stood on uncertain ground. The original Mini had become a cultural icon, but its days were numbered. Under BMW ownership, Rover was tasked with exploring how the Mini…
Horatiu Boeriu / August 19, 2025
News
Counterfeit spare parts are a global problem. BMW is tackling it with a new security feature: the first digitally verifiable hologram strip, developed with KURZ SCRIBOS. Counterfeit spare parts compromise performance, drive up maintenance costs,…
Horatiu Boeriu / August 19, 2025
Rolls-Royce
In 2025, Rolls-Royce celebrates the centenary of its most enduring and prestigious model: the Phantom. First introduced in 1925 as the “New Phantom,” the car has remained the brand’s flagship for eight generations, evolving alongside…
Horatiu Boeriu / August 18, 2025
BMW M1
At the 2025 Monterey Jet Center auction, one of BMW’s rarest competition cars — and perhaps one of its most perfectly preserved — crossed the block and made headlines. On August 14, Broad Arrow Auctions…
Horatiu Boeriu / August 15, 2025
8 Series
First Live Photos: 2026 BMW M850i M Heritage Edition in Bright Red
by Horatiu Boeriu / Date: August 15, 2025
7 Series
When a car weighs more than 4.4 tons and stretches nearly 5.4 meters, you need space to explore its limits. That’s exactly what BMW offered a small group of customers at its Future Mobility Development…
Horatiu Boeriu / August 13, 2025
News
AC Milan and BMW have renewed their agreement, extending a relationship that began in 2021. BMW will continue as the club’s premium and official automotive partner in Italy, keeping the German brand’s presence visible both…
Horatiu Boeriu / August 13, 2025
MINI
When MINI revealed the Concept Frankfurt at the 2005 Frankfurt Motor Show, it was marking two milestones at once: the 45th anniversary of the 1960 Mini Traveller and the brand’s own modern rebirth, which had…
Horatiu Boeriu / August 12, 2025
Racing
One of only 54 BMW M1 Procars ever built will go under the hammer during Broad Arrow’s Monterey Jet Center auction on August 14, 2025. Broad Arrow estimates the car will bring between $1.45 million…
Horatiu Boeriu / August 11, 2025
BMW X5
What if BMW’s first SUV hadn’t been the X5 at all, but a Range Rover with a BMW badge in the showroom? In the mid-1990s, that wasn’t just an idea — it was a real…
Horatiu Boeriu / August 11, 2025
News
Ford just dropped a bombshell in the EV world: a $30,000 mid-size electric pickup, built on its new Universal EV platform and scheduled for 2027. It’s compact on the outside, bigger than a Toyota RAV4…
Horatiu Boeriu / August 11, 2025