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Horatiu Boeriu

Horatiu Boeriu is an automotive entrepreneur, journalist, and the founder of BMWBLOG, one of the most recognized independent BMW media outlets in the world. He oversees all aspects of the publication — editorial direction, content strategy, advertising, partnerships, and product management — making BMWBLOG a go-to destination for BMW enthusiasts globally. Before launching BMWBLOG, Horatiu earned a Bachelor of Science in Computer Science from the University of Illinois at Chicago, where he developed a strong foundation in digital products, engineering, and startups. He then spent six years as a management consultant at Ernst & Young, advising Fortune 500 companies on digital strategy and transformation across Media & Entertainment and Consumer Internet sectors — experience that shaped how he built and scaled BMWBLOG into a full media operation. His passion for BMW cars sparked the launch of BMWBLOG in late 2000, one of the earliest single-brand automotive magazines on the internet. A hands-on enthusiast himself, Horatiu has owned a range of BMWs over the years, including the E30 318i, E46 325i, E90 335i, X3, 1M, and i3.

2025 BMW M2 CS Could Launch with Velvet Blue as a Key Color Option

The 2025 BMW M2 CS is set to impress with a power boost to 523 PS and a striking new launch color—Velvet Blue. With production starting in August 2025 at the San Luis Potosi plant, this M2 CS features carbon fiber accents, a refined interior, and rear-wheel-drive performance. Pricing is expected to start around $100,000, with higher costs in Germany.

2025 BMW M2 CS Could Launch with Velvet Blue as a Key Color Option

I Miss The BMW European Delivery

Discover how BMW's European Delivery Program turned a simple car purchase into a lifelong passion. From unforgettable road trips across Europe to incredible discounts, explore why this unique experience captivated BMW fans for decades. Learn about the program's legacy and why it remains a missed opportunity today.

I Miss The BMW European Delivery

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EY Electrifies Fleet: 160 MINI Cooper E Cars Delivered to New Recruits

EY has expanded its commitment to sustainability by adding 160 electric MINI Cooper E vehicles to its fleet, designated for new Young Professionals. These emission-free cars, delivered in partnership with Ekris and Alphabet, mark a significant step towards reducing the company's carbon footprint. Discover how EY is driving green innovation with this fleet expansion.

EY Electrifies Fleet: 160 MINI Cooper E Cars Delivered to New Recruits

BMW M2 Gets a Grip: Yokohama’s Advan Sport V107 Now OEM

Explore the top tire options for the 2024 BMW M2 G87, including the newly added Yokohama Advan Sport V107 as an OEM fitment. Discover how these tires enhance the M2’s performance, offering a perfect balance of grip, handling, and ride comfort. Whether you prefer the Yokohama, Michelin Pilot Sport 4S, or Pirelli P Zero, find out which tire best suits your driving style.

BMW M2 Gets a Grip: Yokohama’s Advan Sport V107 Now OEM

2025 BMW X3 Gets Sportier: Discover the New M Performance Parts

Discover the latest M Performance parts for the 2024 BMW X3, designed to enhance both style and performance. From carbon fiber accents to weight-optimized alloy wheels, these upgrades add a sporty edge to the X3's versatile design. Explore how BMW is taking customization to the next level with these high-quality, motorsport-inspired accessories.

2025 BMW X3 Gets Sportier: Discover the New M Performance Parts