BMW Stages Icy Showdown With 15 Cars On A Hockey Rink
As strange as the lead image might seem, there’s a perfectly logical explanation for why so many cars are parked on an ice hockey rink. BMW has signed a sponsorship deal with the HC Slovan…
As strange as the lead image might seem, there’s a perfectly logical explanation for why so many cars are parked on an ice hockey rink. BMW has signed a sponsorship deal with the HC Slovan…
“HypersonX” is the latest term added to BMW’s ever-growing marketing jargon. It refers to the sounds Neue Klasse models will produce to make up for the absence of a combustion engine. Future EVs won’t rely…
Whether on the track or the street, the M3 GTR is a veritable unicorn. Built in tiny numbers and even scarcer today, it’s the kind of car that makes collectors’ hearts race. Thomas Plucinsky, head…
Save for the occasional unique Rolls-Royce, most of us thought coachbuilding was a lost art that died many decades ago. It’s one thing to design a pretty concept for car shows and another to actually…
We usually talk about MotoGP in the context of BMW’s Safety Cars, but rarely about bikes. That’s because the Motorrad side has never entered the racing series with a factory-backed team. The head of the…
BMW has pledged to build at least six electric vehicles in Spartanburg by the end of the decade. While their identities remain under wraps, all will be SUVs in the “X” lineup. When the announcement…
Front trunks typically spark debate. One side argues the space could be used for something else to free up room inside the cabin, while the other says it adds practicality by providing a place to…
Not long to go until the new iX3 breaks cover, signaling BMW’s much-hyped revival of the Neue Klasse. Although we’ve obsessively covered the electric crossover in the build-up to its premiere on September 5, we’re…
BMWs aren’t supposed to be affordable. It is a luxury brand, after all. However, prices have crept up over the last few decades, rendering the cars unobtanium for the younger crowd. The cheapest model available…
Product placement in movies is often an efficient form of advertising without making it look (too) obvious. Even though the days when James Bond drove a Z3 in GoldenEye or a Z8 in The World…