For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained…
Last week, we launched the second episode of our “Be A Designer” project, an initiative that allows all of you to express your opinion regarding the design lines of current BMW models. While the first…
Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…
The MINI brand will turn 50 on 26 August 2009. Fifty years ago to the day, the British Motor Corporation (BMC) unveiled the result of its quest to design a new and revolutionary compact car.The…
BMW is raising the bar again by releasing a new ultra fuel efficient luxury car at the Frankfurt Auto Show. The BMW 320d is powered by a 2.0 liter four-cylinder diesel engine outputting 163 horsepower….
The 4,0418 miles 14 turn track at Road America is known as one of fastest circuits in the American LeMans series. As of last Sunday, it will also be remembered as the track where BMW…
MINI USA announced today the introduction of a free app to MINI owners that allows access to roadside assistance with the touch of an icon. The new MINI Road Assist mobile application was developed by…
After the huge success of the first Be A Designer project (BMW 3 Series Sedan redesign), there were many requests that we should continue down the same path and give you, our readers, and any…
Back in 2008, we were at the Chicago Auto Show for the unveiling of the BMW M3 GT2. It was the first time we had the opportunity to see the M3 racing car and also…
These past two days, we had the privilege to attend our first American LeMans race at the beautiful and fast Road America track. Being part of the media can have some advantages….. sometimes…. and BMW…
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