The Rolls-Royce Black Badge Cullinan is the start of a very interesting photo exhibition dubbed ‘King of the Night’ done through the lens of photographer Mark Riccioni, the uber-luxurious SUV was photographed greeting automotive subcultures in the Los Angeles area. The entire photo gallery will be showcased at Rolls-Royce Motor Cars in Beverly Hills throughout March and you’re invited.

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The photo shoot was done with a sole purpose: to welcome the Cullinan Black Badge into the world. The car appeals to a certain niche who connects with the brand in a different way, according to Rolls-Royce. Therefore, a different take was needed and that’s what Riccioni came up with. He was invited by the British brand to Los Angeles to create a pictorial series of the car, greeting fellow automotive subcultures in the area.

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“The things that connect us are always more powerful than the things that separate us, and this series is a wonderful demonstration of that. I selected each subculture because it shares the philosophies that inform the creation of a Black Badge Rolls-Royce. From the obsessive attention to detail lavished on a lowrider and visceral power of a hot rod to the bold execution of tuned imports and deeply personal customizations applied to ‘brat’-style motorcycles,” said Riccioni.

For the purpose of this endeavor alone, the craftspeople in Goodwood created a unique Recreation Module inside the Rolls-Royce. The unit, internally codenamed ‘Urban Photography’, was conceived to incorporate equipment specific to his photography requirements. These include a DJI Mavic Mini drone, 12.9-inch Apple iPad Pro and 16-inch Apple MacBook Pro for image capture and editing on location.

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In addition, items requested by Riccioni were included, such as Sennheiser PXC550 MkII noise cancelling headphones, Persol PO3225-S sunglasses, outerwear from streetwear brand Supreme and a water bottle. The automated Recreation Module was trimmed in Forge Yellow leather to match the Rolls-Royce Black Badge Cullinan’s interior color scheme.