The Rolls-Royce Cullinan won yet another prestigious award for the ‘Best Ultra Luxury SUV’ at the 2019 Golden Steering Awards. The event took place on the 29th March at the Al-Enna camp on Qatar’s Sealine Beach. The awards, which are operated by Arab Motors magazine in association with Xtork magazine, celebrated the British SUV for making luxury off-road travel effortless everywhere.
The ‘Best Ultra Luxury SUV’ award was one of 16 categories that were recognized at the ceremony and is considered one of the most prestigious. The judges consider an extensive checklist that monitors everything from design and quality, handling and driveability, off-road capability, comfort and practicality to safety and durability. The Rolls-Royce Cullinan’s combination of all these characteristics saw it come out on top.
Tarek Moataz, Rolls-Royce Brand Manager, Rolls-Royce Motor Cars Doha, said: “Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life’s most enriching experiences, wherever they may be. The Cullinan is incomparable, and dramatically evolves the parameters of super-luxury travel, translating Rolls-Royce’s ethos of ‘effortlessness’ into physical capability, anywhere in the world. Cullinan will simply take the world in its stride.”
To be honest, the Cullinan is truly the Rolls-Royce of SUVs. Sure, some don’t like the way it looks but, being built on the ‘Architecture of Luxury’ certainly has its perks. The Phantom VIII was the first car to use this new platform but now the Cullinan makes good use of it as well and does so quite well, according to the panel of judges crowning it the best ultra-luxury SUV you can buy right now. Congrats are in order.