Things may not seem wonderful for BMW at the moment, with President Trump’s tariff threats and a looming trade war over its plans for the future but looking at the sales figures you wouldn’t be able to say that’s the case. As a matter of fact, the Bavarian group is doing better than ever with record-breaking figures being posted every month. This quarter marked the 35th consecutive time the BMW Group posted an increase in sales.
The past month marked the best June sales figures ever recorded in the company’s over 100 years of existence. Furthermore, the year-to-date numbers showed an increase in all major regions, proving that BMW products are still on high demand. In June alone the company sold 200,610 units, posting an increase of 4 percent compared to the same month on 2017. The “Year of the X” sure seems to be paying off.
“Our strong sales performance in June means we’ve now achieved 35 consecutive quarters of growth and are confident this trend will continue,” said Pieter Nota, Member of the Board of Management of BMW AG responsible for Sales and Brand BMW. “With production of the BMW X3 in China and South Africa ramping up, we will be able to fulfil the strong customer demand for our celebrated X models and the second half year should be increasingly positive. I’m also delighted with the ongoing popularity of our electrified vehicles, which achieved their best-ever month in June, keeping us well on track to achieve over 140,000 electrified sales by the end of the year,” Nota continued.
Electrified cars are proving to be the new stars of the BMW line-up. June deliveries of BMW i, BMW iPerformance and MINI Electric vehicles totalled 13,806 vehicles worldwide, an increase of 47.6% on the same month last year and the highest monthly total ever for BMW Group electrified. Year-to-date sales of electrified BMW and MINI vehicles totalled 60,660 (+42.5%). Some markets are even more interested in electrified BMWs than others. For example, 75% of the cars sold in Norway are i Performance models while one in every three 5 Series models sold in California are plug-in hybrids.