BMW is joining German rival Mercedes-Benz and pulling out of the Detroit auto show. The North American International Auto Show in Detroit was hit hard last month with the exit of Mercedes-Benz as an exhibitor.
“BMW Group has decided to withdraw from the North American International Auto Show in Detroit,” the company said Friday. “This decision was made as BMW Group is constantly examining our presence at trade-shows and other engagements, while, at the same time, also exploring alternative platforms and formats. The overall goal is to communicate our ideas and plans regarding future mobility in the best way and achieve the greatest possible visibility for our products, technologies and innovations.”
The decision by BMW to pull out of the annual January show comes as the Detroit Auto Dealers Association contemplates moving the show to October starting in 2020, and recasting it as a less-expensive show that is more focused on products and technology.
The DADA believes it can stem and even reverse the loss of participating automakers in the Detroit auto show by holding the event in the fall, when the weather in Detroit is more hospitable and, most importantly, by reducing operating costs. The DADA wants to recast the show to make it more like the Geneva auto show, where the focus is on vehicles and technology, not just on opulent multistory displays. A vote by the dealer group is expected by mid-April.
I am not surprised. The US is not an important market for luxury cars such as BMW and Benz.
The U.S. is the second largest market for BMW by sales.
Yes, that is because the US does not make any luxury cars itself.
Truly delusional.
Need to change your medication.
Change your diaper.
BMW are also the largest American exporter.
Maybe this is in response to the idiotic trade policies being initiated by President Dumbass.
I think this is a thinly veiled assault on him. He doesn’t make things easy for a lot of businesses and countries
He keeps lawyers & hookers employed.
are discussing bmw or president kind of lost here
nothing wrong with giving hookers some work at least his creating jobs
and us is the biggest market for bmw
Google News it – latter has been threatening former for over a year.
I am glad they removed your earlier comments. You are so rude. You should be ashamed of yourself.
No. Just bored of you.
Hmmmm, I think it´s a bit childish…….